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Workshops & Technical Assistance


Farming for Wholesale helps farmers participate in, or scale up for, wholesale markets through ongoing farm business planning assistance combined with day-long workshops. 

Choose from one of two “tracks”, depending on your experience level and farm business goals:


This track is for experienced farmers who currently sell some wholesale and want to expand, and farmers who want to start selling to wholesale markets.

Drawing on a panel of business experts from around the state, as well as other growers, we’ll uncover the story your own financial records are telling you, and develop your ability to talk with potential wholesale buyers about your products.

During the program, you’ll have a chance to:

  • Use last year’s actual records to find your most (& least) profitable crops.
  • Learn how to keep and read financial records so that they are useful to you.
  • Identify potential customers and evaluate their fit for your farm or product.
  • Practice doing market research and putting marketing tactics together into a strategy for wholesale.
  • Create and analyze different scenarios for your farm business using profitability audits, financing options, and customer information to make the best planning decisions for your farm. (How to evaluate which crops to expand or diminish, what investments to make or avoid, and so on.)
  • Following the workshops, you will receive technical assistance tailored to your goals.

* This year, there will be two versions of Track 101*

  • Workshops to be held in Portland in January/February
  • Workshops will be tailored for farmers producing value-added dairy products. To be held in Orono in January/February.

Cost: $500 registration fee. Upon completion of the workshops and your successful participation in technical assistance, you will be awarded a $1,000 seed grant. There is a net gain of $500 to your farm!

Scholarships and reimbursements are available! Please do not let upfront cost prevent you from joining us! Contact Alex for details:

Applications will open October 1, 2019.

Please direct questions to


This track is for experienced farmers who currently serve wholesale accounts and want to scale up significantly. This track is limited to 2-4 farms.

If selected, you will work with an experienced team of business, production, and marketing advisors over 1-2 years to:

  • Firm up your understanding of your farm’s production costs.
  • Have accurate financial records suitable for a business plan; and know how to record and maintain them going forward.
  • Evaluate possible scenarios for scaling up your business.
  • Write a business plan based on your most preferable scenario.

Have the opportunity to submit your business plan to compete for an Implementation Grant of up to $50,000 from Maine Farmland Trust to implement your business plan. Farming for Wholesale 201 is a highly-selective, competitive application course.

Farms enrolled in the 201 track are required to attend the 101 workshops in the winter if you have not already attended. You are not required to participate in the 101 program to apply for the 201 track.

Applications will open on October 1, 2019 and close December 1, 2019.

Please contact Alex: with any questions.


“I’ve put my time with Wholesale 101 on my list of the top ten things I’ve done to ensure Eldertide & Maine Medicinals’ success.”

-Edie Johnston, Eldertide Farm & Maine Medicinals


Having you vet and correct my spreadsheets while providing additional thoughts as to which areas of my business I should be concerned with made all the difference to my bottom line this year. We made more income than ever, largely due to this workshop.”

–Chris Cavendish, Fishbowl Farm


The wholesale program gave me the tools and skills I needed to look at my numbers in ways I never had thought to do previously. It really made me look at my individual enterprises and determine what was making, or losing money. The one-on-one technical assistance I received was invaluable.

– Christelle McKee, Copper Tail Farm


Are you a wholesale buyer who wants to source more from Maine farmers? Join Maine Farmland Trust for a workshop that brings experienced farmers and wholesale buyers together to identify the “pain points” in sourcing local food and strategize solutions.

Participating farmers and buyers will have the opportunity to:

  • Share tips and experiences on best communication protocols and planning methods that produce better consistency and value for all parties.
  • Coordinate strategy for packaging and promoting local foods.
  • Understand pricing strategies and to learn how to set prices that will be sustainable for all parties involved.
  • Develop empathy, and a deeper understanding of what it’s like to be in the shoes of someone else along the supply chain.

Who: Established wholesale farmers who have participated in MFT’s Farming for Wholesale business planning program. Wholesale buyers who source Maine-grown products, or would like to start sourcing local products.

Facilitator: Jed Beach, FarmSmart Maine

When + Where: Portland area in February

Registration will open October 1, 2019.

Please direct questions to


We often partner with local organizations and farmer groups to bring the Farming for Wholesale workshops to you! If interested, please contact

Let's grow a bright future for farming in Maine, together.

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